One reason I have long loved being an urban planner is that, ultimately, planning is about imagining a better future. Or should be, anyway. Although I was in my early thirties before I returned to school for a pair of graduate degrees in Urban and Regional Planning and Journalism (a very unusual combination, I soon learned), I was intrigued with the creative process as early as high school. At the time, I applied it mostly to writing, but I learned in college that creativity was valuable for just about any endeavor. Much later, I was enthralled when I read University of Chicago psychology professor Mihaly Csikszentmihalyi’s path-breaking 1990 book, Flow, a study of the creative process. By then, I was already in the throes of writing my own books and learning where my planning credentials could take me.
While most planners never write or publish books, we all are quite accustomed to producing plans, reports, and other documents for consumption by the public, public officials, and other decision makers. We learn how to present these materials and visualizations in public at meetings and hearings. Visual depictions, for example, of what a neighborhood not only is, but could become, are standard fare. Many of us learn to work with various kinds of visualization and design software that create renderings of future versions of boulevards and parks and other public spaces. What architects do for individual buildings, we try to do for entire neighborhoods and cities. In the process, we try to feed and amplify the public imagination for what could be, hoping to find options for improvement that will appeal to a public that may be looking for alternatives to an unsatisfactory or uninspiring status quo. Whole books and software programs, such as CommunityViz, have been devoted to sharing strategies with planners for accomplishing these visionary goals.
The written word and visualizations are two ways, often combined, for helping people see new possibilities or change the way they see the familiar. I have used them for decades, in evolving ways, to help people better understand my own planning specializations, hazard mitigation and disaster recovery. When a natural disaster such as a hurricane or earthquake has shaken a community’s assumptions about its own future, it can be time to think about rebuilding in a way that makes that community more resilient in the face of future events. I helped advance the idea of pre-disaster planning for post-disaster recovery, that is, thinking before a disaster even happens about what would expedite the recovery process and allow the community to emerge stronger and more prosperous than before. This has become known as finding the “silver lining” in the dark cloud of disaster recovery, building hope during a process that can take years or even decades in the most drastic situations.
Left to right, crew members Jim Schwab, David Taylor, and Kim Taylor Galway toast the film project at Royal Peacock, Sarasota, FL, June 18, 2023
Even when I left the American Planning Association (APA) at the end of May 2017, I largely envisioned a continuation of my hybrid journalistic and planning career in the form of books and teaching, for the most part, augmented by various consulting jobs. It was only after conversations with high school classmate David Taylor at the 50th reunion of our Brecksville, Ohio, Class of 1968 in June 2018 that another idea took shape. David, a Purple Heart Vietnam Veteran, had taken a very different path in life after recovering from war wounds, by becoming first a photographer, and later a videographer. After retiring from a marketing position with the U.S. Postal Service, he opened his own studio and has done film and photography work for veterans and environmental groups, as well as traditional assignments like weddings.
Dave had followed my career for decades, starting with the publication of my first book, Raising Less Corn and More Hell (University of Illinois Press), in 1988. As I grew into my role as a leader in hazards planning, he became fascinated with what planners do in that realm, regarding them as “unsung heroes” of the recovery process. Further conversations led to a visit to his home in Sarasota, Florida, in February 2019, which included a presentation at a Florida Atlantic University symposium in West Palm Beach, and eventually that fall into the idea of producing a video documentary about the role of planning in helping communities address threats from natural disasters and climate change. As chair-elect at the time of the APA Hazard Mitigation and Disaster Recovery Planning Division (HMDR), I took that idea to the executive committee, and they chose to sponsor the project.
Devastation from Hurricane Michael, October 2018. Photo by David Taylor
Thus began, for me, a new way of thinking about how to engage the public on these issues. I had no experience with film as a vehicle for this process, except as a viewer, but the idea captured my imagination. What can one do with film that would be different from the written word? As the script writer, how would I think about the narrative differently? Moving out of my comfort zone forced me to think even more creatively than usual, but I welcomed the experience because I sensed that it might give us a new way to capture people’s emotions and imagination around an idea whose time was overdue. The United States, and the world, were suffering ever more massive losses from natural disasters, in part as a result of climate change, and needed new ways to approach the problem. Maybe the kinetic visual impact of a film could help affect that, if crafted with the right forward-looking perspectives in mind.
It would not be easy, and I readily understood that. Moreover, the first question was how to pay for the project. Movies are inherently more expensive to produce than books, and involve at least as much work in most ways. But if we could pull this off . . . .
Fortunately, incoming chair-elect Stacy Wright was able to arrange a $5,000 donation from Atkins, a consulting firm, to start the ball rolling in the fall of 2019. I became chair of HMDR on January 1, 2020, but the COVID pandemic intervened within weeks and by March 2020, we had to shut the project down and wait for the best. It was the fall of 2021 before we were again able to move forward. We created a Video Project Advisory Committee to provide guidance on the project. It consists of leading voices in the hazards planning subfield. We also began to assemble teams of regional volunteers who could assist us with logistics and recommend leading planners for interviews and advice.
We chose to name the film Planning to Turn the Tide because of the metaphorical implications of seeking to reverse the growing tide of losses of life and property from natural and other disasters. Well aware of the impacts and trends of climate change, we know that the number and costs of America’s billion-dollar disasters has risen rapidly in recent decades. We also know that planning can make a difference.
Outdoor interview with Julie Dennis, owner of OVID Solutions (also a member of Video Project Advisory Committee) in Blountstown, Florida, July 2022. Holding camera is Kim Taylor Galway; to her left is videographer David Taylor.
In the meantime, we raised additional donations from other consulting firms* and won two small grants from the APA Divisions Council to help us get started. We announced our project in May 2022 at the APA National Planning Conference in San Diego and recorded interviews with leading hazards professionals at the Association of State Floodplain Managers annual conference two weeks later in Orlando. By mid-July, we had recorded 14 more interviews in the Florida Panhandle, mostly in Panama City, following the area’s recovery four years after Hurricane Michael struck as the first Category 5 storm to reach the U.S. mainland since Hurricane Andrew in 1992. In that visit, we had extensive support from both City Hall in Panama City and the Bay County Chamber of Commerce, which provided its board room for a recording studio for an entire day.
Local entrepreneur Allan Branch explains his restoration efforts at History Class Brewing in downtown Panama City, July 2022
By then, our main problem was that we needed an easy way for people interested in supporting the project to make donations. Fundraising can be hard work, but there is little reason these days to make it harder than it needs to be. APA worked with us over subsequent months to create a dedicated donations page where people could donate online. Because we were the first division in APA’s history to attempt a project like this, we were also the first to need such a mechanism, but by late March of this year, it was ready. The donations page, which you can also reach with the QR code below, channels donations directly to HMDR and tracks the donor information for us, so that we can recognize our supporters appropriately (unless they choose to be anonymous). You can help keep this project moving ahead by donating now, and I sincerely hope you choose to do so. You will be helping us sell the concept of resilient communities to America.
If you need more information on the project itself, visit our project information page. I will be adding new posts regularly as we continue our work, including short blog videos summarizing what we are doing along the way. Please stay in touch.
Jim Schwab
*Early Supporters:
Atkins
APA Divisions Council
Michael Baker International
JEO Consulting
Association of State Floodplain Managers (in-kind donation)
Jim Schwab Consulting LLC
OVID Solutions
Richard Roths, AICP
Clarion Associates
Punchard Consulting
